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Increasingly legislators are dictating the technology or methodologies that they want companies to use to verify identity or age and
and there are pros and cons to having legislators pick a technology.
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For example, some legislation says a government issued identity document needs to be imaged to verify somebody’s age and there’s pros and cons, right?
So we see in the adult space where asking people to provide sensitive data maybe even a selfie is something that has affected the willingness of
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of potential users or subscribers to engage in those services.
So what does that mean? You see people abandoning, you know, the use of that service.
So, some of these identity verification age verification technologies increase the friction they may increase the abandonment of people who maybe want to buy these services.
1:17
So retailers, social media companies, banks, fintechs who are doing identity verification are always balancing the friction
that the technology or the requirement might generate with the efficacy how good is that solution at verifying age or verifying the individual.
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At Enformion, we found that something as simple as a phone number supplying a phone number
which a lot of people are willing to provide is enough to verify an age using our core technology
we have the ability to verify an identity and an age with just a phone number so the customers were serving
