Episode 3: “How Does Enformion Ensure the Accuracy and Reliability of its Identity Resolution Services?”

0:05 A great question! We start with the data quality scorecard, assessing it from multiple dimensions: accuracy, completeness, breadth, depth, and consistency.   

0:13 Consistency means that the identifier assigned to an individual should not change over time. We ensure this by applying measures of consistency to the identifiers in our database.   

0:26 We also compare our data to national statistics, such as the total number of deliverable addresses according to the U.S. Postal Service and property records from county assessors.   

0:43 By using authoritative sources, we can validate our database and assess the consistency of attributes over time.   

1:00 For more information, watch our other clips or visit Enformion’s YouTube page or website.